Skip to content

AU: Online Chinese ‘mall’ for Australian food

The Australian: Billionaire Richard Liu has further opened Australian food producers to the massive Chinese consumer market, launching an “Australia Mall” channel on China’s biggest online trading platform, JD.com.

The 40-year-old Mr Liu, China’s 11th-richest man, was in Melbourne today launching the new platform and announcing a deal with Treasury Wines to use the system, under which a2 milk is already sold.

“We believe it’s important to market the country first and then its product and we want to promote Australia as a very clean, very natural and very beautiful country,” he told The Australian.

“We also want to make Chinese people aware of how straight and stringent Australian regulations are in regards to food safety and security.”

Click here to read the full article from The Australian.