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US: ProducePro campaign launched to help consumers safely prepare and enjoy fresh produce

Image of handwashing

Photo: Stephanie Schupska / Flikr CC BY-NC 2.0

Kathy Means, PMA: Consumers are the last line of defense in preventing foodborne illness.That’s why PMA supports the Partnership for Food Safety Education, which educates consumers through science-based, consumer-tested messaging.

The Partnership, with support from the Food Marketing Institute Foundation and PMA, introduced ProducePro, a new campaign to help consumers safely prepare and enjoy fresh produce with simple home safety practices.

ProducePro offers evidence-based, actionable “6 Smart ProducePro Practices”:

  • check for bruising or damage
  • clean hands, surfaces and utensils
  • rinse fresh produce
  • avoid cross-contamination
  • chill cut produce appropriately
  • discard damaged or cross-contaminated produce

Read the full article at the Produce Marketing Association Website