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US: Consumers are more afraid of food

Food Business News: The thrill is gone — that is, for 40% of consumers who reported in a recent survey they no longer enjoy the foods they eat due to safety and quality concerns. Nearly twice as many parents as non-parents shared these fears, said Daymon Worldwide, New York.

“Our study digs deeper into consumer behaviors to find out exactly which ingredients and additives cause them the most concern, how that’s changed in the last five years and what they’re willing to do to avoid them,” said Janet Oak, head of global advisory and custom shopper insights for Daymon Worldwide. “Not surprisingly, consumers are most concerned about ingredients that might cause cancer, such as pesticides, fertilizers and unnecessary additives and preservatives.”

These anxieties translate to more trips to the farmers’ market and more dishes made from scratch, she said.

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