UK: Red Tractor Week to celebrate great British food and farming
Farmers Weekly: The aim of the seven-day campaign is to highlight the [traceability, food safety, animal welfare and environmental] standards behind the scheme and encourage shoppers to buy Red Tractor-labelled food. Farmers are also being encouraged to get involved through the social media campaign #trustthetractor by telling consumers what they do and why supporting Red Tractor is important.
The promotion will run across all Red Tractor prepacked branded-goods, including meat and poultry, dairy, cereals and fresh produce – equating to millions of pounds worth of assured food. Asda, Tesco, Morrisons, Waitrose, Co-operative, Lidl and Aldi have already signed up to take part.