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AU: Power of the Red Tractor

Farm Weekly: VICE Chair of the UK’s Red Tractor Assured Food Standards company Andrew Blenkiron believes Australia is about half-way towards achieving a similar labelling regime.

But completing that journey will require strong leadership to develop a cohesive quality-assurance framework behind a label, to readily demonstrate safe and ethical food production standards to consumers, he says.

Last month Mr Blenkiron visited Australia to share his group’s experiences with establishing and implementing the Red Tractor label over the past two decades.

His tour was instigated by Queensland’s 2015 Rural Industries Research and Development Corporation Rural Women’s Award winner Sherrill Stivano.

Ms Stivano’s aim is to bring farmers, industry bodies and government together to discuss uniting behind a single labelling system and assurance program that will benefit Australian agricultural industries.

The Red Tractor logo.

Read the full article at farmweekly.com.au