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CA: How to improve brand protection and increase consumer trust

Global Food Safety Resource: Let’s be honest, there are two things that drive food companies: profit and branding. Without good branding, there will be no profit. Without profit, there will be no food company. Food companies make profits with good branding.

Keeping those profits requires brand protection. What kinds of events can hurt or destroy food companies? A food safety or food fraud event that sickens or kills people, depending on where the event occurs, can deal a damaging or fatal blow to a food company. When it comes to protecting brands against food safety and food fraud, totally different approaches are required.

Read the full article by Mitchel Weinberg at the Global Food Safety Resource website.