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AU: Aussie farm brand highlighted in China

Farm Weekly: A video showcasing premium Australian agricultural produce will be displayed during the Australia Week in China (AWIC) trade mission this week to assist with the development of a unified brand. The three and a half minute video clip was developed by ASA100 members Dairy Australia, Meat and Livestock Australia and Wine Australia in collaboration with Austrade.

It was designed to leverage the common strengths of Australian premium provenance across the meat, dairy and wine categories by showing images of cattle and sheep grazing, vineyards, wine tasting and food service in restaurants like dairy and beef product. Its messaging reinforces core themes directed at the Chinese market like “clean, green and safe” food produce and the diversity of product made by “farmers who care for their land and animals”.

Read the full article at Farm Weekly