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NZ: Leading exporter sets benchmark for food safety and brand protection

Photo: Kirinohana / Flickr (CC BY 2.0)

Scoop: New Zealand’s largest vertically-integrated grower, packer and exporter of twenty-five per cent of this country’s apples has taken a bold step to scientifically guarantee the integrity of its produce. Mr. Apple has signed a three year contract with Dunedin-based Oritain to combat what has become a proliferation of food fraud in the export industry, and safeguard the security of its supply-chain.

Mr. Apple CEO Andrew van Workum says that having his apples 100% traceable from orchard to store is a lynchpin of the Mr. Apple brand, and adds critical value to the relationship it has with growers, suppliers and consumers.

Read the full story at scoop.co.nz