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NZ: The future of food

Photo: © nothingbutpixel / Fotolia

New Zealand Herald: Ngai Tahu Farming chief executive Andrew Priest has tasted the future. The “Impossible Burger” – with a fake meat patty so realistic that it drips pink blood – has grabbed headlines around the world.

“It’s an interesting threat coming our way,” Priest says. “Impossible foods aren’t targeting vegans; they are targeting any consumer that has a conscience about environment and food safety – a very rich and wide ranging set of attributes to play to.”

Read the full article at the New Zealand Herald website