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US: Trace One releases consumer confidence survey at the global food safety conference

Enhanced Online News: To give grocery retailers and manufacturers direct access to the voice of the consumer, Trace One recently conducted a survey to discover how shoppers feel about private label products. “Overall, consumers have positive sentiments toward private label, but mixed reviews when it comes to trust and safety, which signify opportunities for retailers and manufacturers to work together to find solutions.”

Read the full article at the Enhanced Online News website

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