US: Why supply chain transparency is more important than ever
Food Safety Magazine: Food quality and safety risks are at the forefront of many consumers’ minds, thanks to the spate of recent food contamination incidents in the U.S. Improved food quality and transparency have become increasingly important to many manufacturers as consumers increasingly seek these qualities in the food they buy. Social media has raised the bar too, making it far too easy for consumers to force transparency on manufacturers who do not embrace this movement in a way doesn’t always reflect well on them. Of course, these channels also provide an opportunity for brands to build new brand equity with consumers by demonstrating the qualities consumers seek—transparency and openness.
